# AARJAY GDP Portal — Commercial Go-to-Market Pack (v1)

**Positioning:** GDP-oriented wholesale operations software for small UK medicines wholesalers.  
**Not:** MHRA-approved software, a compliance guarantee, or a substitute for the customer’s RP / QMS.

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## 1. One-page sales description (safe language)

### AARJAY GDP Portal — Wholesale Operations System

AARJAY GDP Portal helps small medicines wholesalers run **buy → receive → stock → sell → dispatch → invoice** in one controlled system, with GDP-minded controls built in for day-to-day wholesale distribution.

**What it helps you do**
- Manage customers, suppliers, products and batch stock by site  
- Raise purchase requests and goods receipts that create traceable batches  
- Create sales orders from customer POs and reserve stock without silent quantity errors  
- Dispatch with dual control, stock deduction, and full batch lineage  
- Block unqualified trading parties, with controlled RP override where authorised  
- Keep electronic signatures and an append-oriented audit trail for critical actions  

**Who it’s for**
Small to mid-size wholesale dealers who need structured GDP operations without an enterprise ERP programme.

**What it is not**
This software supports your GDP operations and inspection evidence. It does **not** replace your Responsible Person, SOPs, training, premises controls, or MHRA licensing decisions. Each customer organisation remains responsible for its own GDP compliance and for releasing the system for use after their own verification.

**Delivery**
Available as hosted setup or assisted local deployment, with onboarding, configuration, and a validation-assistance pack (templates + walkthrough). Your RP retains final authorisation to use the system operationally.

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## 2. What to include in a sellable v1

### Core product (must ship)
| Module | Customer value |
|--------|----------------|
| Sites / users / roles / permissions | Multi-user control |
| Customers & suppliers + qualification touchpoints | Trade readiness |
| Products & stock batches | Traceability |
| Purchase Request → GRN | Stock in |
| Sales Order → Dispatch | Stock out |
| Invoicing / basic commercial links | Order-to-cash |
| Trade Gate + e-sign + audit + soft void | GDP credibility |
| Backup / restore guidance | Continuity |

### Explicitly out of v1 (or paid add-on)
- Live Xero/Sage/QuickBooks sync  
- Cold-chain vendor API connectors  
- AI features / advanced analytics  
- Full custom mobile apps  
- “We pass your MHRA inspection for you” services (consulting only, separate contract)

### Onboarding pack (sell with every licence)
1. Install / hosted environment  
2. Company + sites + users bootstrap  
3. Opening stock / master data template import (or assisted load)  
4. 1× process walkthrough: PR→GRN→SO→Dispatch→Invoice  
5. Validation assistance pack: URS/IQ/OQ templates + executed technical checks report  
6. Admin handover session (2–3 hours)  
7. 30–60 days hypercare support  

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## 3. Packaging & pricing tiers (starter framework)

Adjust numbers to your cost base; these are **starting bands** for UK SME WHDs.

### Tier A — Starter (1 site, up to ~8 users)
**Best for:** single-depot small wholesaler  
**Includes:** hosted app, core modules, onboarding pack, email support (business hours)  
**Indicative:**  
- Setup: **£4,000–£8,000** one-off  
- Licence: **£350–£700 / month**  

### Tier B — Growth (up to 2 sites, ~15 users)
**Best for:** Woodhall/Grovehill-style second depot  
**Includes:** Starter + extra site, role design workshop, quarterly health check  
**Indicative:**  
- Setup: **£8,000–£15,000**  
- Licence: **£700–£1,400 / month**  

### Tier C — Controlled on-prem / private cloud
**Best for:** customers who must host themselves  
**Includes:** assisted deploy, hardening checklist, annual upgrade window  
**Indicative:**  
- Setup: **£10,000–£20,000**  
- Licence: **£500–£1,200 / month** (or annual licence + support %)

### Optional add-ons
| Add-on | Indicative |
|--------|------------|
| Extra site | £150–£300 / month |
| Extra users (per 5) | £75–£150 / month |
| Validation workshop with customer QA/RP | £1,500–£3,500 day rate |
| Data migration from spreadsheets/legacy | £2,000–£10,000 scoped |
| Priority SLA (same-business-day) | +20–35% support uplift |

> Tip: Prefer **monthly SaaS + setup** over big perpetual licence until you have support capacity.

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## 4. Sales process (simple)

1. **Discovery (30–45 min):** sites, volumes, current tools, inspection horizon  
2. **Demo (60 min):** live SO→GRN→Dispatch path + Trade Gate + audit sample  
3. **Pilot quote:** Tier + setup scope + timeline (2–6 weeks typical)  
4. **Contract:** SaaS subscription + setup SOW + liability / no-compliance-guarantee wording  
5. **Go-live:** onboard → customer verification → **their RP authorises use**  
6. **Hypercare:** 30–60 days  

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## 5. Contract language you should keep (non-lawyer checklist)

Have a solicitor finalise. Commercially, include:

- Software is provided **as a configurable operations tool**  
- Customer owns **GDP compliance, RP decisions, SOPs, training, MHRA relationship**  
- Supplier assists with **configuration and validation evidence templates**, not regulatory approval  
- Limitation of liability; no warranty of inspection outcome  
- Data protection / DPA addendum for hosted  
- Customer must not remove or disable critical audit / e-sign / trade controls without written risk acceptance  

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## 6. Competitive pitch (honest)

**We are stronger than:** spreadsheets, generic SME invoicing tools, ad-hoc warehouse notes.  
**We are lighter than:** full Pharma ERP programmes.  
**Our wedge:** small UK WHDs that need GDP structure **now**, at SME cost and timeline.

One-liner for calls:  
> “A GDP-minded wholesale operating system for small dealers — stock, orders, dispatch and controlled records — without enterprise ERP price or timelines.”

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## 7. Pre-sale readiness checklist (you)

- [ ] Demo environment with clean sample data (no customer secrets)  
- [ ] 10-slide / 1-pager using the safe description above  
- [ ] Standard proposal PDF (tiers + exclusions)  
- [ ] Hosting + backup + restore runbook  
- [ ] Production config: `env=production`, malware required, MFA policy agreed  
- [ ] Support mailbox / ticket process  
- [ ] Solicitor-reviewed terms  

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## 8. Suggested first 3 target customers

1. A peer small wholesaler you already know (lowest trust friction)  
2. A startup WHD preparing first inspection  
3. A 1–2 site wholesaler currently on spreadsheets + accounts software  

Start with **one paid pilot** before marketing broadly.

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*This document is commercial guidance for packaging the AARJAY GDP Portal. It is not legal advice and not an MHRA submission.*
